How to increase the speed of loading pages on a site

Why is it critical that the site runs as quickly as possible? Here are a few arguments in favor of the need for high speed loading of web pages.

1. The site loading speed is taken into account when calculating the TIC and PageRank, therefore, it influences the site’s position in Google and Yandex search results.
2. Marketing research has shown that slowing down the loading of a commercial project page by just one second reduces the conversion component by almost 10%. With a site loading duration of more than five or even three seconds, there is a risk of completely losing all buyers and customers. Does your site load Continue reading →