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How to increase the speed of loading pages on a site

Why is it critical that the site runs as quickly as possible? Here are a few arguments in favor of the need for high speed loading of web pages.

1. The site loading speed is taken into account when calculating the TIC and PageRank, therefore, it influences the site’s position in Google and Yandex search results.
2. Marketing research has shown that slowing down the loading of a commercial project page by just one second reduces the conversion component by almost 10%. With a site loading duration of more than five or even three seconds, there is a risk of completely losing all buyers and customers. Does your site load for seven seconds or longer? Tell the Good-Bye Business. Modern Internet users are so impatient that they simply refuse to view slowly working resources.

Simple ways to speed up web page loading
Choose a hosting site with modern high-speed equipment to publish your site

However, there are some subtleties. It is clear that in the glorious city of Denver, Texas, the best servers in the world. Only here is where Texas and where are New Vasyuki with a compactly living target audience. Indeed, the propagation velocity of electromagnetic waves is high. But, between the site and the end user there may be several intermediate nodes, proxy servers, which significantly slow down the data transfer. Therefore, you need to choose the best hosting from those that are localized in the region where the target user resides.

Web technology matters
Content management systems are very convenient for resource management with a large number of pages and frequent updating of content. However, the specificity of the technology provides for additional processes to recreate a web page by merging the database and the site template on the server. This slows down the site.

If there is no need for very frequent content updates, in order to speed up page loading, it is advisable to use constructors when creating the site without using CMS technology. The pages of sites based on Microsoft ASP.net are loaded much more slowly – the technology works similarly to CMS.

High page loading speed can be provided by the latest version of HTML5 hypertext markup language. Dynamic DHTML sites also run significantly faster than resources on engines.

Do not forget to update the site’s CMS in a timely manner – outdated versions are slower than new ones.

Sites based on Flash technology turn pages very quickly, but they load very slowly into the browser. If there is no need for a particularly interactive and presentationally effective project, Flash is better not to use it.

Code cleaning
During maintenance and editing, various unnecessary, useless elements of HTML code can accumulate. For example, double spaces or tag comments. If all this is cleaned up, the download speed increases markedly.
Verify that the HTML version on the web pages is correct. If the code and version do not match, browsers will experience a hitch in processing the data.

Pay attention to graphic and media content
High quality pictures and photographs can weigh from 15 MB or more. And if there are several photos on the page, loading will require several minutes of time. use high-resolution graphics only if it is really necessary by the genre of the site – design projects, photo galleries and so on. In other cases, you can reduce the size of the images to an acceptable minimum quality. The optimal graphics size is from 30 to 200 KB, no more.

Videos should not be embedded in site pages. It’s better to place media files on third-party hosting, and put a link on the page. So you can avoid reducing the speed of the site.

Remove additional site controls in a separate directory

Things like cascading style sheets and scripts load pages heavily. But if you transfer all these useful things from HTML-code to separate folders, you can get a gain in speed.

If this is not possible, place CSS at the top of the web page, and Java, on the contrary, at the bottom.

In addition, CSS and java scripts can be grouped into combined files, this also increases the download speed.

Settings on the server of the hosting provider
It is useful to contact the server technical support and ask to change the site settings so as not to allow a large number of HTTP requests at the same time. It is optimal to load no more than two web page elements from one host. The page will load gradually, and will appear on the browser screen faster.

Be sure to ask to enable web caching. Then the site will be partially stored on the hard drive of the user’s computer, and only updated page components will be downloaded from the server.

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