Eros, Inc.: Cupid, Capital, and the Crash of 1720 (2024)

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Volume 47 Issue 4 September 2024
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Nina L Dubin

dubin@uic.edu

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Art History, Volume 47, Issue 4, September 2024, Pages 726–753, https://doi.org/10.1093/arthis/ulae043

Published:

21 October 2024

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Abstract

In Regency Paris, the triumphant introduction into the economy of mass printed paper currencies coincided with images of equally victorious winged amours (cupids): serialised embodiments, in both cases, of the ascendancy of the flitting and fluttering. Examining works by Charles Coypel, Bernard Picart and others, this essay contextualises the reprisal of the omnia vincit amor theme—the idea of love’s inescapable power—alongside the emergence of an equally indomitable financial culture. Amidst the bubble economy engineered by John Law, Amour served as incarnation of more than the salvific and emancipatory promise of a paper economy. Hailed for his ‘empire of love’, the tyrannical god also asserted the blend of seduction and subjugation practiced by a despotic state that demanded acquiescence: both to its banknotes, and to the purportedly ‘soft power’ exercised by the government-licensed Company of the Indies over French Louisiana’s Indigenous population.

© Association for Art History 2024

This article is published and distributed under the terms of the Oxford University Press, Standard Journals Publication Model (https://academic.oup.com/pages/standard-publication-reuse-rights)

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