“Discover 39 proven ways to advertise personal training, from social media marketing to client referrals, and grow your fitness business with actionable tips”
As a personal trainer, your passion for fitness and dedication to helping clients achieve their health goals are only part of the equation. Growing your personal training business also requires strategic marketing. In this comprehensive guide, we’ll cover 39 sure-fire examples of advertising personal training and attracting a steady stream of clients. Each strategy focuses on proven online and offline techniques that will set you apart from competitors.
These strategies range from leveraging social media to hosting fitness events, and each includes practical advice you can start implementing today.
Personal Training Advertising Example #1. Leverage Social Media Ads
With billions of users across platforms like Facebook, Instagram, and TikTok, social media ads are essential to any personal trainer’s marketing toolkit. Running targeted ads allows you to reach potential clients based on specific demographics like age, location, fitness goals, and interests.
For instance, if you specialize in weight loss programs, you can target individuals who follow health and fitness pages. Use vibrant, engaging images or videos of your training sessions and success stories. Platforms like Wishpond can help you create ad campaigns tailored to your audience. Their tools allow you to track performance and optimize ads, ensuring your budget is well spent.
Pro Tips:
1. Lookalike Audiences: Use platforms like Facebook to find users with similar traits to your existing clients. This expands your reach to potential clients who are more likely to engage.
2. Dynamic Creative Optimization: Let platforms automatically test different versions of your ads to show the best-performing combinations, saving you manual effort while improving results.
3. Retargeting Ads: Serve ads to users who’ve visited your page but haven’t booked, offering special promotions to bring them back.
4. Geofencing: Target ads to individuals within a set radius of your gym, reaching people near your location with time-sensitive offers.
5. Lead Form Ads: Allow users to sign up directly through the ad without leaving the platform, making the sign-up process smoother and increasing conversions.
6. User-Generated Content: Showcase client testimonials or transformation stories in your ads to build trust and credibility through social proof.
7. Custom Audiences: Retarget existing or past clients with special offers, and exclude those already enrolled in your services to save ad spend.
Example:
This example showcases an effective social media ad strategy for personal training services. It features a giveaway promotion offering 16 semi-private training sessions and a one-year gym membership, incentivizing engagement.
The ad uses clear, attention-grabbing text with emojis and bold offers to create excitement and encourage users to participate in the promotion. This type of ad is a great way to generate leads, build brand awareness, and attract potential clients through social media platforms.
Personal Training Advertising Example #2. Run Facebook Ads with Location Targeting
Facebook Ads allow for precise targeting, making them an ideal platform for promoting your personal training services to potential clients in your area. You can create ads that target users based on location, age, fitness interests, and behavior, ensuring your message reaches the right audience.
Use engaging visuals and video content that highlight your training style, success stories, or a specific promotion you’re running. With location targeting, you can limit your ads to people within a particular radius of your gym or service area.
Wishpond helps you design professional, high-converting landing pages that work seamlessly with your Facebook ads. When users click on your ad, they’re taken to a landing page to book a free consultation or claim a special offer quickly.
Pro Tips:
1. A/B Test Ad Variations: Create multiple versions of your ad with different visuals, copy, and calls to action. Test one element at a time (e.g., image vs. video, headline variations) to see which resonates better with your audience.
2. Identify High-Performing Content: Analyze the data from your A/B tests to find out which version of your ad leads to higher engagement and conversions. Pay attention to metrics like click-through rate (CTR), conversion rate, and cost-per-click (CPC).
3. Optimize Ad Spend: Once you identify the winning ad variation, allocate more of your ad budget to that version to maximize results while scaling back or eliminating underperforming variations.
4. Adjust Targeting: Refine your audience targeting based on the performance of different ad variations. If certain demographics or interest groups respond better, adjust your targeting to focus more on those groups for better conversion rates.
5. Continuous Monitoring: Keep monitoring performance after adjustments. Regularly A/B test new elements to ensure your ads remain relevant and effective, improving your overall return on investment.
Example:
This example shows an effective Facebook ad offering a free personal training session valued at $100. The ad targets users ready to take action on their New Year’s fitness resolutions, encouraging them to book a session at one of the gym’s locations. With a strong call-to-action like “Book Now,” this type of social media ad grabs attention and drives immediate engagement, making it a highly effective way to generate leads for personal trainers.
For more in-depth insights on creating successful Facebook ads for your fitness business, check out this article: Facebook Ads for Gyms.
Personal Training Advertising Example #3. Run Google Ads for Local Targeting
Google Ads are incredibly effective for targeting potential clients actively searching for personal trainers in your area. With Google’s local search capabilities, you can ensure your ads appear when someone searches “personal trainers near me” or “best weight loss coach in [city].”
Craft your ad copy carefully. Focus on benefits like “Personalized fitness plans” or “Results in 30 days.” Google Ads also offers robust tracking tools to see which keywords drive the most traffic and adjust your bids accordingly.
If you’re new to managing ads, Wishpond integrates with Google Ads and offers guidance to help you create high-converting campaigns with local targeting.
Pro Tips:
1. Simplify the Booking Form: Keep the form minimal, asking only for essential details like name, contact info, and preferred session time. A complicated form can deter potential clients, so simplicity encourages more conversions.
2. Clear Calls to Action (CTA): Use direct and compelling CTAs like “Book a Free Session Today” or “Sign Up Now.” The CTA should be prominently placed and stand out visually, guiding visitors towards the next step.
3. Visible Contact Information: Ensure that your phone number, email, or other contact details are easy to find, ideally in the header or footer. This reduces friction for clients who prefer direct communication and boosts trust.
4. Mobile Optimization: Make sure the landing page is fully optimized for mobile users, with responsive design and fast load times. Many visitors will access your page via mobile, and a slow or clunky experience can lead to drop-offs.
5. Hassle-Free Process: The simpler and faster the booking process, the more likely people are to complete it. Avoid unnecessary steps or distractions on the landing page that could cause visitors to leave without booking.
Example:
This example demonstrates how personal trainers can leverage Google Ads to target local clients. One advanced technique is Dynamic Keyword Insertion (DKI), which allows ads to display the location the user is searching for automatically.
For example, if someone types “Vancouver personal training,” your ad can dynamically insert “Vancouver” into the text, making it more personalized and relevant. This approach increases your ad’s click-through rate and improves ad relevance by directly addressing what the user is looking for.
Advanced Google Ads Tips for Personal Trainers:
1. Geo-Targeting: Focus your ads on specific zip codes, neighborhoods, or cities to ensure they appear only to potential clients within your service area. You can adjust bids to prioritize areas where you see more engagement.
2. Ad Scheduling: Optimize your ad performance by scheduling them during peak times when people are more likely to search for personal training services. For example, lunch breaks and early evenings tend to be high-search times.
3. Use Local Extensions: Add location extensions to your ads so users can see your address, call button, and business hours. This encourages people searching nearby to contact or visit you directly.
4. Location-Based Landing Pages: Create customized landing pages for each targeted city or region (e.g., “Vancouver Personal Training”) to increase ad relevance and provide users with localized information, boosting conversion rates.
5. Call Tracking: Implement call tracking to see which ads generate the most calls from potential clients. By tracking which keywords, ads, or campaigns drive calls, you can optimize your efforts to focus on what works best.
Personal Training Advertising Example #4. Use Retargeting Ads
Retargeting ads are one of the most effective ways to convert potential clients who have already shown interest in your services. These ads are shown to users who have previously visited your website but didn’t take action, such as signing up for a free consultation or booking a session.
With retargeting ads, you can remind these users about your services, offer them a discount, or showcase client success stories to encourage them to return to your site and take the next step.
Platforms like Wishpond make it easy to set up and manage retargeting ads. These ads work across multiple platforms, including Google, Facebook, and Instagram, ensuring your brand stays top-of-mind with potential clients.
Pro Tips:
1. Create Urgency: Time-sensitive offers, like “Sign up within the next 48 hours and get 10% off your first session,” add a sense of urgency that encourages users to act quickly. When people feel they might miss out on a deal, they are more likely to make faster decisions.
2. Increase Engagement: Retargeting ads with limited-time offers can re-engage users who previously visited your website but didn’t convert. By giving them a compelling reason to come back, you’re tapping into their initial interest and pushing them towards action.
3. Clear and Direct Messaging: Ensure your retargeting ad’s message clearly communicates the offer and its deadline. Phrases like “Limited Time Offer” or “Expires Soon” should stand out, emphasizing the urgency and motivating users to click.
4. Countdown Timers: Including countdown timers in your retargeting ads can further boost urgency. Visually showing how much time is left can push hesitant users to act before the deal ends.
5. Tailored Offers: Personalize these offers based on user behavior. For example, if someone visited your page but didn’t book, show them a tailored time-sensitive discount to nudge them toward conversion.
Example:
This example demonstrates how gyms and personal trainers can use Google Ads to offer free trials and consultations. By retargeting ads, you can reach potential clients who previously visited your website but didn’t sign up. Ads like these remind visitors of your offer—such as a 7-day free pass or discounted trial—encouraging them to take action when they see the ad again. Retargeting helps increase conversions by staying top-of-mind for users.
For more tips on using Google Ads for your fitness business, check out this article: Google AdWords for Gyms.
Personal Training Advertising Example #5. Send Weekly Email Newsletters
Email marketing remains one of the most effective ways to nurture potential clients and keep existing clients engaged. A weekly newsletter can include fitness tips, client success stories, special offers, and announcements about upcoming events.
Segment your email list so new leads receive different content from your long-term clients. For example, new leads can receive an introductory sequence that includes an offer for a free consultation, while current clients might get updates on exclusive events or loyalty discounts.
Wishpond offers email marketing tools that allow you to automate campaigns, send personalized messages, and track the effectiveness of each email.
Pro Tips:
1. Clear, Direct Instructions: Every email should contain a clear call to action (CTA) that tells readers exactly what to do next. Whether it’s “Book your free consultation” or “Join our 30-day fitness challenge,” CTAs guide your audience toward taking action.
2. Prominent Placement: Make the CTA stand out by placing it prominently within the email. Use bold text, buttons, or contrasting colors to draw attention and ensure it’s easily clickable on both desktop and mobile devices.
3. Limit Distractions: Keep the focus on the CTA by minimizing distractions. Too many links or multiple CTAs can confuse the reader. Ideally, stick to one primary action per email to maximize effectiveness.
4. Action-Oriented Language: Use strong, action-oriented words like “Book Now,” “Join Today,” or “Get Started.” These phrases create a sense of urgency and encourage immediate engagement.
5. Reinforce the Value: Highlight the benefits of taking the next step. For instance, mention how booking a consultation could lead to achieving personal fitness goals or how joining a fitness challenge could kickstart a healthier lifestyle.
Example:
This example illustrates a well-designed weekly email newsletter to promote personal training services. The newsletter features a strong call-to-action, such as “Sign Up Today” for bodybuilding and strength training. It also provides an overview of services, details about the gym’s facilities and classes, and a section promoting a 30-day program.
Regular email newsletters like this keep clients engaged, highlight new programs, and encourage them to sign up for classes or training sessions. Including multiple calls to action, such as “Register” and “Join Now,” drives user engagement and conversion.
Personal Training Advertising Example #6. Write Blog Posts on Fitness Topics
Blogging is an excellent way to showcase your expertise, improve your search engine rankings, and educate potential clients about fitness topics they care about. By consistently publishing valuable content on your website, you position yourself as a knowledgeable professional in the industry.
Write blog posts that answer common questions, such as “How to start a fitness routine,” “Best exercises for fat loss,” or “The benefits of strength training.” Use long-tail keywords like “personal trainer in [city]” to ensure your content ranks well in local searches.
Wishpond can help you create optimized landing pages that feature your blog posts and offer lead-capture forms to convert readers into potential clients.
Pro Tips:
1. Encourage Immediate Action: Ending your blog posts with a solid call to action (CTA) directs your readers to take the next step. Phrases like “Interested in a personalized workout plan? Book a free consultation with me today!” prompt readers to act, turning passive content consumers into engaged clients.
2. Align CTA with Blog Content: Make sure the CTA matches the topic of your blog. If you’ve written about fitness tips, offer a related service like a consultation or a personalized workout plan. This strengthens the connection between the content and the action you want them to take.
3. Actionable Takeaways: Your blog content should offer actionable advice that readers can implement immediately. By providing value throughout the post, you build trust and make the CTA more persuasive, increasing the likelihood that they will follow through.
4. Use Strong, Compelling Language: Phrases like “Book now,” “Get started,” or “Join today” encourage readers to take action right away, creating urgency and excitement around the offer.
5. Include a Benefit: Reinforce the value of taking action by highlighting what the reader gains. For example, “Book a free consultation and get a personalized plan tailored to your fitness goals” adds a clear benefit to entice users.
6. Make the CTA Stand Out: Position the CTA at the end of the post, but ensure it is visually distinct. Use buttons or bolded text to draw attention, making it easy for readers to find and click.
Personal Training Advertising Example #7. Create Engaging Content on YouTube
YouTube is one of the top platforms for content marketing, especially in fitness. Creating instructional workout videos, Q&A sessions, or “day-in-the-life” content allows you to showcase your expertise to a global audience. Video content builds trust and establishes you as an authority in the fitness world.
You don’t need expensive equipment—modern smartphones can record high-quality videos. Focus on clear explanations, correct form demonstrations, and engaging visuals. Consistency is key, so aim to upload content regularly.
Wishpond can help by directing YouTube viewers to your landing page through well-placed CTAs in the video description, prompting them to sign up for a session or download a free fitness guide.
Pro Tips:
1. Create a Strong Call to Action (CTA): Just like written content, every video should end with a compelling CTA to guide viewers on the next step. For instance, phrases like “Liked this workout? Visit my site to schedule a free consultation or access my exclusive workout plan” clearly tell the viewer what action to take.
2. Reinforce the Value: Emphasize the benefit they’ll get by following the CTA. For example, mention how they’ll receive a free consultation or access to a unique, exclusive workout plan that aligns with their fitness goals. This adds a persuasive reason for viewers to take action.
3. Keep It Short and Direct: Ensure the CTA is concise and easy to follow. Viewers are more likely to respond when instructions are clear and straightforward. Avoid overwhelming them with multiple options.
4. Align CTA with Video Content: Make the CTA relevant to the content of the video. For example, if the video is about strength training, direct viewers to a related offering like a personalized strength-building program.
5. Visual and Verbal Cues: Include both visual (on-screen text or clickable links) and verbal prompts for your CTA. This ensures that whether the viewer is listening or watching, they understand the next step. You can use clickable links or annotations to direct them to the desired action.
6. Create Urgency: Adding a time-sensitive offer such as “Book today and get a free session” can encourage immediate action. This increases the likelihood that viewers won’t delay and will follow through quickly.
Example:
This example illustrates a personal trainer creating engaging content for YouTube. The trainer records a workout session with professional lighting, demonstrating exercises for an online audience. By producing valuable and visually appealing fitness content, trainers can attract subscribers, build a loyal following, and convert viewers into clients.
Engaging YouTube content such as workout tutorials, fitness tips, and client transformations helps personal trainers showcase their expertise and reach a wider audience.
Personal Training Advertising Example #8. Utilize Instagram Stories and Reels
Instagram Stories and Reels are ideal for creating short, engaging, and easily digestible content. Use Stories to show behind-the-scenes clips, daily fitness tips, or client testimonials. Since Stories disappear after 24 hours, they create a sense of urgency and excitement.
Reels, however, allow you to post quick workouts, challenges, or transformations in 30-60-second clips. Thanks to Instagram’s algorithm, Reel content reaches a broader audience.
Both features allow direct interaction with followers. Add a “Swipe Up” link or “DM for a free consultation” to encourage immediate action. Instagram’s built-in analytics also help you track engagement and adjust your content strategy accordingly.
Pro Tips:
1. Increase Local Visibility: Using location-specific hashtags and location tags in your social media posts helps your content appear in searches from local audiences. For example, if you’re a personal trainer in Los Angeles, using hashtags like #LAFitnessTrainer or #LAWeightLoss increases the chances of being found by people in the area looking for fitness services.
2. Reach a Targeted Audience: By selecting hashtags related to your niche, like #StrengthTraining or #YogaInstructor, you ensure that your content reaches people actively searching for fitness-related services or inspiration in your specific area of expertise.
3. Boost Engagement and Discoverability: Hashtags like #FitLifeLA or #FitnessGoalsLA also help connect your posts with ongoing trends or popular topics in the fitness community, increasing your chances of engaging with a wider audience who is interested in fitness and wellness.
4. Enhance Searchability on Social Platforms: Platforms like Instagram, Twitter, and TikTok prioritize posts with relevant hashtags. Adding location tags can further boost your search rankings, helping locals find your profile when they look for fitness professionals in their city.
5. Join Community Conversations: Using trending and location-based hashtags helps you become part of the larger fitness community in your region. This creates opportunities for collaboration, client acquisition, and networking with other fitness professionals.
Example:
This example demonstrates how personal trainers can use interactive polls to engage their audience through Instagram Stories. The trainer asks a simple, relevant question about fat loss, encouraging followers to participate in the poll.
Engaging content like this drives interaction and provides insights into your audience’s preferences, which can be used to tailor future content or services. Instagram Stories and Reels allow trainers to stay top-of-mind while promoting their expertise in an interactive and personal way.
Personal Training Advertising Example #9. Create an Instagram Fitness Guide
Instagram’s Guide feature allows you to curate posts around a particular theme, making it an excellent tool for showcasing your expertise. As a personal trainer, you can create fitness guides on topics such as “Beginner’s Guide to Weight Loss,” “Top 5 Workouts for Building Muscle,” or “How to Stay Consistent with Your Fitness Goals.”
Guides are efficient for repurposing your content, bringing older posts back into the spotlight, and offering valuable insights to your followers. By creating comprehensive guides, you can keep your audience engaged and encourage them to follow you for more expert advice.
Ensure your guides include call-to-action phrases such as “Ready to achieve your fitness goals? Book a consultation now!” Use this tool to drive traffic to your website or direct messages for booking inquiries.
Pro Tips:
1. Expand Reach Across Platforms: Cross-promoting your Instagram Guides on other platforms like Facebook, Twitter, and LinkedIn increases their visibility. Sharing links or snippets from the guides on these channels helps you reach users who may not be following you on Instagram but are active on other platforms.
2. Drive Traffic to Your Website: Embed your Instagram Guides into your website or blog to create a seamless user experience. This not only drives traffic to your website but also provides valuable content to your site visitors, helping establish authority in your niche.
3. Include Guides in Newsletters: Feature your Instagram Guides in your email newsletters. Highlight key tips or sections from the guide and include a clear call to action (CTA) encouraging readers to visit the full guide on Instagram. This can convert email subscribers into social media followers.
4. Encourage Sharing: Prompt your audience to share your guides with friends or family who may benefit from the content. This can be done by adding a simple CTA like, “Know someone who could use this guide? Share it with them!” This kind of social sharing helps spread your content organically, expanding your audience reach.
5. Collaborate with Others: Partner with other fitness influencers or businesses to cross-promote each other’s content. This could involve sharing each other’s guides on stories or posts, helping you tap into new audiences who are already interested in fitness content.
Example:
This example highlights how personal trainers can use Instagram’s Guides feature to provide value-packed content. The post shares “6 Lessons to Help Coach Skills to Others,” offering educational advice for both clients and other trainers. Instagram Guides allow you to curate related posts into a cohesive, easy-to-follow format, helping build authority and offer deeper insights.
By sharing tips, workout plans, or fitness advice in an organized guide, you engage your audience while demonstrating your expertise in fitness coaching.
Personal Training Advertising Example #10. Use TikTok for Quick Fitness Tips
TikTok is one of the fastest-growing social media platforms, and it offers a unique opportunity for personal trainers to reach a younger, more engaged audience. The platform’s short video format is perfect for sharing quick workouts, fitness challenges, and transformation stories.
Use TikTok to showcase your personality, share fitness tips, and post before-and-after transformations of your clients. This content builds your brand and demonstrates your knowledge and skills as a personal trainer. Hashtags are essential on TikTok, so use relevant ones like #PersonalTrainer, #FitnessTips, and #WorkoutMotivation to increase the visibility of your content.
Pro Tips:
1. Expand Your Reach: By using TikTok’s duet and stitch features, you can engage with other fitness creators and influencers, expanding your content’s reach to their followers. This not only puts your content in front of a broader audience but also adds credibility by associating with well-known names in the fitness industry.
2. Increase Engagement: Engaging with content from other creators through duets or stitches creates a conversation, not just content. You can react to, critique, or build on their workouts, fitness tips, or challenges, fostering interaction. This engagement encourages both your and the other creator’s audience to like, comment, and follow, which helps boost visibility through TikTok’s algorithm.
3. Create Collaborative Content: Dueting or stitching allows you to create collaborative content without having to be in the same location. This opens up opportunities to work with influencers or fitness professionals from around the world, showcasing your expertise while building a sense of community.
4. Tap Into Niche Communities: By collaborating with creators who serve niche audiences (e.g., yoga instructors, HIIT specialists, or weight-loss trainers), you can introduce your services to specific fitness communities that align with your expertise. This targeted exposure can lead to more relevant followers and potential clients.
5. Encourage Challenges and Interactions: Use the duet feature to participate in fitness challenges or create your own, encouraging other creators and users to join. This user-generated content helps your videos go viral and brings in new clients who appreciate your innovative and interactive approach to fitness.
Example:
This example illustrates how personal trainers can use TikTok to share quick, valuable fitness tips. In this example, the trainer answers a common question about belly fat, engaging the audience with a short, informative video.
TikTok’s format is perfect for providing bite-sized fitness advice, making it easy for viewers to consume and share. By using hashtags and trending topics, trainers can reach a larger audience, grow their following, and position themselves as experts in the fitness industry.
Personal Training Advertising Example #11. Use LinkedIn for Corporate Fitness Opportunities
LinkedIn is often overlooked in the fitness industry, but it’s a powerful platform for networking with professionals and pitching corporate wellness programs. Many companies seek ways to boost employee morale, reduce healthcare costs, and improve productivity. As a personal trainer, you can offer corporate wellness packages that include fitness training, group exercises, and health coaching.
Create a professional LinkedIn profile highlighting your experience and certifications to advertise these services. Share relevant content, such as articles or case studies, demonstrating corporate wellness programs’ benefits. Contact your area’s HR managers, business owners, and professionals to offer free consultations or workshops.
Pro Tips:
1. Expand Your Professional Network: By joining LinkedIn groups related to corporate wellness, human resources, and fitness, you can connect with professionals who are decision-makers or influencers in workplace health programs. This helps you establish relationships with potential clients and companies looking to improve their workplace wellness.
2. Showcase Your Expertise: Regularly posting in these groups allows you to share your knowledge about the benefits of workplace fitness programs. By discussing topics like increased productivity, reduced sick days, and enhanced employee morale through fitness, you position yourself as an expert in the field.
3. Engage in Discussions: Actively participate in group discussions by offering valuable insights, answering questions, or sharing success stories from your previous clients. This helps build trust and increases your visibility within the group, making you more likely to be considered when companies or HR professionals seek fitness solutions.
4. Offer Free Consultations: Use your posts as an opportunity to invite group members to book a discovery call with you. Frame it as a chance to explore how a tailored workplace fitness program can benefit their organization, showing the potential return on investment (ROI) for their company’s well-being initiatives.
5. Build Credibility and Authority: Over time, consistent posting about workplace wellness trends and fitness strategies can elevate your authority in the group. The more you contribute valuable content, the more likely HR professionals or corporate decision-makers will see you as the go-to expert for their company’s fitness needs.
6. Leverage LinkedIn’s Direct Messaging: Once you’ve established a connection with group members, use LinkedIn messaging to follow up personally. Reach out to HR professionals or wellness managers to discuss potential collaborations or offer tailored corporate wellness plans.
Example:
This example showcases a LinkedIn profile designed to promote corporate fitness services. By highlighting expertise in helping fitness coaches build online businesses, the trainer positions themselves as a thought leader and mentor in the industry.
LinkedIn is an excellent platform for networking with corporate clients, promoting wellness programs, and building professional relationships. Personal trainers can leverage this platform to offer corporate fitness solutions, connect with HR professionals, and provide health and fitness benefits to businesses.
Personal Training Advertising Example #12. Use Pinterest for Workout Routines
Pinterest is a powerful platform for sharing fitness-related content. Creating visually appealing pins that link to your website or social media profiles can attract users searching for workout plans, fitness tips, and healthy living ideas.
Create specific boards for different workout types, such as strength training, HIIT, yoga, or weight loss, and regularly upload pins that provide value to users. Each pin should include a brief description and a call to action like “Visit my website for a full workout guide” or “Sign up for a free consultation today.”
Pro Tips:
1. Focus on Visual Appeal: Pinterest is a highly visual platform, so it’s essential to use high-quality images and infographics in your pins. Visually appealing content catches users’ attention as they scroll, increasing the chances of engagement and sharing.
2. Create Shareable Content: The better your images or infographics look, the more likely they are to be saved, shared, and repinned by other users. This organic sharing helps spread your content to a broader audience, expanding your reach and visibility.
3. Use Infographics for Education: Infographics can be especially effective for personal trainers to visually communicate workout routines, fitness tips, or nutrition advice. They allow you to present information in a clear, concise, and easy-to-digest format.
4. Optimize for Pinterest Dimensions: Ensure your images are sized correctly for Pinterest (typically vertical formats like 1000 x 1500 pixels) to maximize visibility and appeal. Poorly sized images can be cut off or look unprofessional, reducing engagement.
5. Add Text Overlays: Adding text overlays to your images or infographics (e.g., “5 Easy Exercises for Weight Loss”) helps convey the content of your pin quickly. This makes it more likely for users to click through, as they can immediately see what value the pin offers.
6. Consistency in Branding: Use consistent fonts, colors, and logos across your images to reinforce your personal training brand. This visual consistency helps build brand recognition over time, making your pins instantly recognizable.
Example:
This example, sourced from Pinterest, showcases how a certified personal trainer shares home workout routines and fitness tips. With over 41.8k followers and 1.5M monthly views, the trainer effectively uses Pinterest to provide valuable fitness content such as exercise routines, vegan recipes, and lifestyle tips.
Pinterest is an ideal platform for trainers to engage users, share workout plans, and drive traffic to their websites, helping to build a more extensive client base through visually appealing and actionable content.
Personal Training Advertising Example #13. Set Up a Professional Website
Your website is the foundation of your online presence, acting as a central hub for all your marketing efforts. It’s where potential clients learn about your services, read client testimonials, and—most importantly—book sessions with you.
Ensure your website is user-friendly, mobile-optimized, and professionally designed. It should feature clear calls to action, easy navigation, and an intuitive booking process. Include pages that describe your services, pricing, and any special promotions you’re running.
Wishpond provides powerful tools for creating high-converting landing pages, optimizing lead capture forms, and integrating your website with email marketing campaigns.
Pro Tips:
1. Build Trust with Potential Clients: Adding an FAQ section to your website addresses common questions upfront, which helps establish trust. Potential clients are more likely to feel confident about booking if they see clear answers to their concerns, making the decision-making process smoother.
2. Answer Common Concerns: Include answers to frequently asked questions like pricing, session length, and how to get started. Many people are hesitant to inquire about services if they’re unsure of the costs or logistics. Offering this information eliminates uncertainty and helps convert visitors into clients.
3. Improve User Experience: A well-organized FAQ section makes it easier for potential clients to find the information they need quickly. This reduces the time they would spend navigating your site or contacting you with basic inquiries, enhancing the overall user experience.
4. Save Time on Repetitive Questions: By addressing common questions in advance, you reduce the number of repetitive emails or messages you need to respond to. This allows you to focus on more important tasks like client consultations or training sessions.
5. Highlight Your Expertise: Use the FAQ section to not only answer logistical questions but also highlight your knowledge. For example, you could answer questions about your training methods, how personalized plans work, or what clients can expect during the first session, further positioning you as an expert.
6. Encourage Immediate Action: After answering questions, guide visitors toward the next step. Include calls to action like “Ready to get started? Book your first session today!” to drive conversions directly from the FAQ page.
Example:
This example illustrates a clean and professional website for a personal training business. The homepage promotes personalized training services, emphasizing the convenience of training at home. A clear call-to-action button—”Book a Free Consultation”—makes it easy for potential clients to take the next step.
The website includes essential sections such as workout plans, class details, pricing, and contact information. A well-designed website like this helps build credibility, attracts clients, and provides an easy way for visitors to learn more and book services.
Personal Training Advertising Example #14. Offer Free Trials
The “try before you buy” concept works wonders in personal training. Offering a free trial session gives potential clients a no-risk way to experience your services. This is especially effective if they’re unsure about committing to a long-term plan.
During the trial session, focus on building rapport, understanding their goals, and showing them how your training will help them achieve these. At the end of the session, have an offer ready to convert them into paying clients—such as a discount on their first paid session or a bundle deal.
Pro Tips:
1. Leverage Multiple Channels: Promote your free trial across several platforms to maximize visibility. Share the offer on social media, include it prominently on your website, and send it through email campaigns. For local exposure, distribute physical flyers in gyms or fitness centers to reach people who might prefer in-person communication.
2. Consistent Messaging: Ensure the messaging is consistent across all channels, so potential clients recognize the offer no matter where they see it. Use the same language, visuals, and call-to-action, such as “Get your first session free—limited spots available!” to create urgency and maintain clarity.
3. Use Persuasive Language: Highlight the benefits of the free trial. Words like “limited spots available” create urgency, while phrases like “first session free” or “no strings attached” reduce barriers to entry and encourage potential clients to act quickly.
4. Targeted Social Media Ads: Run targeted ads on social platforms like Facebook and Instagram that promote the free trial. Use location-based targeting to reach people in your area who are actively looking for fitness solutions, increasing the likelihood that they’ll sign up.
5. Incorporate Visuals: Use eye-catching visuals in your promotions, such as transformation photos, workout videos, or images of your studio. Compelling visuals draw attention, especially on social media and physical flyers.
6. Track and Optimize: Monitor how each channel performs in promoting the free trial. Track sign-ups through social media, website traffic, or email click-through rates, and adjust your strategy based on what’s working best.
Example:
This example demonstrates a promotional offer for a chance to win 3 months of personal training, valued at $1,020. The ad features a simple form for visitors to enter their contact details and sign up, making it easy to engage with potential clients.
Offering free trials or giveaways like this is an effective way to generate leads, build interest, and convert prospects into long-term clients. This type of promotion creates a sense of urgency and excitement, encouraging users to take immediate action.
Personal Training Advertising Example #15. Collaborate with Local Gyms and Studios
Partnering with local gyms, fitness centers, or yoga studios is a great way to expand your reach. You can offer training services at their facilities or collaborate on special events, like group fitness classes or boot camps. In return, the gym can promote your services to its members.
This kind of collaboration gives you access to an already engaged fitness community, allowing you to grow your client base. Often, gyms and studios are willing to work out referral programs where they receive a small fee for every client you bring in.
Pro Tips:
1. Prepare Marketing Materials: To make the partnership effective, ensure you have professional marketing materials ready, such as flyers, brochures, or business cards. These should clearly highlight your personal training services, contact information, and any special offers. The gym will distribute these materials to its members, helping you reach a more targeted audience.
2. Offer Value to Gym Members: In exchange for the gym promoting your services, offer free training sessions, discounts, or special packages for the gym’s members. This creates a win-win situation—gym members get added value, and you get exposure to potential clients who are already invested in fitness.
3. Maintain Branding Consistency: Ensure that your marketing materials are well-branded and align with your personal training business’s identity. Consistent branding across materials helps build recognition and credibility with potential clients.
4. Establish Clear Terms: When setting up the partnership, clearly outline what each party is responsible for. For example, ensure the gym agrees to distribute your materials at key points, like the reception area or locker rooms, while you commit to providing a valuable offer for their members.
5. Leverage Word-of-Mouth Referrals: Gym staff can play a crucial role in recommending your services to members. Consider offering them incentives, such as free sessions or a referral bonus, for successfully referring clients to your personal training business.
6. Evaluate Performance: Track how many clients sign up through this partnership. If the results are positive, consider extending the arrangement or offering additional promotions to further build on the success.
Personal Training Advertising Example #16. Share Client Success Stories
Client success stories and before-and-after photos are some of the most persuasive marketing tools in the fitness industry. Potential clients want to see real-life examples of the results you can help them achieve.
Feature detailed transformation stories on your website, blog, and social media channels. The more relatable the story, the better. Use real names (with permission), describe their fitness goals, and highlight the steps they took to reach them under your guidance.
Include a call to action in each story, such as, “Want results like this? Contact me today for a free consultation.”
Pro Tips:
1. Enhanced Authenticity: Video testimonials offer a level of authenticity that written ones often cannot achieve. When potential clients see and hear someone speaking about their fitness journey, it creates a personal connection. Seeing real expressions, emotions, and the genuine enthusiasm in the client’s voice makes the transformation feel more believable and relatable.
2. Engagement and Emotional Impact: Videos are more engaging than text alone, as they allow viewers to see a client’s body language and hear the conviction in their voice. This emotional connection can inspire others to take the first step toward working with you, as they can relate to the client’s experiences and successes.
3. Trust-Building: Video testimonials help build trust with your audience. When viewers see actual clients describing their progress, it reassures them that your personal training services deliver real results. This kind of social proof is crucial in overcoming skepticism, especially in competitive industries like fitness.
4. Visual Evidence of Success: In a fitness context, video testimonials can also show a client’s physical transformation, adding another layer of credibility. Potential clients can visibly see the before-and-after results, which adds a tangible dimension to the testimonial.
5. Higher Retention and Sharing: Video content tends to have higher retention rates compared to written text. People are more likely to watch a short, compelling testimonial video than read a long written review. Plus, videos are more likely to be shared on social media platforms, increasing your exposure.
6. Easier to Relate to Real Stories: Hearing a client describe their journey in their own words, including the challenges they faced and how your personal training helped them overcome those obstacles, is much more impactful. This makes the testimonial relatable to a broader audience, as potential clients may see themselves in those stories.
Example:
This example showcases a powerful client success story, featuring a before-and-after transformation photo and a heartfelt testimonial. Sharing client success stories like this is an effective way to build trust and credibility with potential clients.
It highlights the positive impact personal training has on real people, encouraging others to take the next step in their fitness journey. Testimonials also demonstrate the trainer’s expertise and the long-term value they provide, making it easier to attract new clients who resonate with similar goals.
Personal Training Advertising Example #17. Invest in Professional Branding
Your brand is the first impression potential clients get of your personal training business. Professional branding sets you apart from the competition and creates a lasting image in people’s minds. Consistency is key, from your logo to your business cards to your website design.
Work with a professional designer to develop a logo and color scheme that reflects your fitness philosophy. A well-designed, professional website is essential—this is where clients will learn about your services, read testimonials, and, most importantly, book sessions.
Platforms like Wishpond offer tools to build visually appealing, high-converting landing pages that align with your brand. Consistent branding across your website, social media, and email campaigns strengthens your reputation and builds trust.
Pro Tips:
1. Highlight Your Unique Selling Proposition (USP): Your branding should clearly communicate what sets you apart from other personal trainers. If your specialty is weight loss, ensure this is the core message across all platforms. Your website, social media, and marketing materials should emphasize weight loss transformations, testimonials, and results.
2. Use Targeted Visuals: Incorporate before-and-after photos or images of clients achieving their transformation goals. This helps prospective clients instantly identify that your services align with their personal goals, making your branding more relatable and results-driven.
3. Consistent Messaging: Your website and marketing materials should use copy that speaks directly to your clients’ needs. Phrases like “Achieve your weight loss goals” or “Transform your body in just 12 weeks” should be prominently displayed to create a clear connection between what you offer and what your potential clients are seeking.
4. Build Emotional Connection: Your branding should not only highlight physical results but also the emotional journey of your clients. Testimonials or quotes that reflect personal triumphs—such as regaining confidence or feeling healthier—help create an emotional link with potential clients, making your services more appealing.
5. Create a Focused Niche: If your USP is weight loss, your branding should not be too broad. Avoid promoting unrelated services (e.g., muscle gain or general fitness) if they dilute the core message. A focused niche, backed by consistent branding, ensures that potential clients know exactly what to expect when choosing your services.
6. Visual and Written Consistency: Ensure that your visual branding (colors, logos, fonts) and written content reflect your specialization. For example, if your brand centers around transformation, the tone of your copy should be motivational, and your visuals should inspire change. This consistency builds trust and strengthens your brand identity.
Personal Training Advertising Example #18. Attend Local Health Fairs and Expos
Local health fairs and expos are perfect opportunities to meet potential clients in person. You can host a booth where you offer fitness advice, hand out promotional materials, and provide free demonstrations. Health fairs attract people interested in improving their wellness, making them the perfect audience for your services.
Prepare engaging materials—such as brochures, free class passes, and branded merchandise—to give away at your booth. Offer special event discounts for people who sign up on the spot or within a specific time frame.
Pro Tips:
1. Collect Contact Information: Make sure you gather attendees’ contact details, such as email addresses or phone numbers, during the event. This allows you to follow up and continue engaging with them after the event has ended.
2. Send a Personalized Follow-Up Email: After the event, send a personalized email thanking them for visiting your booth. Mention the event to create a direct connection, and reference any key conversations or interests they expressed during the event to make the follow-up more meaningful.
3. Include a Clear Call to Action: In the email, include a clear call to action, such as booking a free consultation or redeeming an event-specific discount. Make it easy for them to take the next step by providing a clickable link or contact form.
4. Create Urgency: Highlight that the event discount or special offer is only available for a limited time to encourage quick action. Phrases like “Offer valid for the next 7 days” can push potential clients to respond sooner.
5. Remind Attendees of the Value: In the follow-up email, reinforce the value of your personal training services by reminding them of the benefits you discussed at the event. Focus on how you can help them achieve their specific fitness goals based on the conversations you had.
6. Keep the Connection Open: Even if they don’t immediately book a consultation, stay connected with event attendees by adding them to your mailing list or following them on social media. This keeps your services top of mind and opens the door for future engagement.
Here’s a list of Local Health Fairs and Expos in Vancouver to Promote Your Personal Training Services
1. The Wellness Show
One of Vancouver’s biggest annual health and wellness events, The Wellness Show, features over 250 exhibitors and 100+ presentations on topics like fitness, nutrition, and healthy living. It will be held at the Vancouver Convention Centre on February 1st and 2nd, 2025.
More Info: The Wellness Show
2. Vancouver Health Show
This event, scheduled for October 25th and 26th, 2025, will feature a variety of health products, services, and educational seminars. Exhibitors will offer various wellness-related solutions, from supplements to fitness gear.
More Info: Vancouver Health Show
3. CHFA NOW
CHFA NOW is a premier event for natural and organic wellness products. It’s an excellent opportunity for fitness professionals to discover health products and trends. The event will be held at the Vancouver Convention Center from April 24th to 27th, 2025.
More Info: CHFA NOW
4. Health, Sports & Lifestyle Expo
This expo, which will take place fromMay 2nd to 3rd, 2025, promotes an active lifestyle. It’s a great place for personal trainers to network and showcase their services.
More Info: Health, Sports & Lifestyle Expo
Personal Training Advertising Example #19. Build a Referral Program
Referrals are one of the most powerful ways to grow your personal training business. A well-designed referral program rewards existing clients for bringing in new clients, turning them into your best marketers.
Offer current clients a discount, free session, or other perks in exchange for referring friends or family members. You can also create tiered rewards, with the better the rewards, the more people they refer.
Wishpond offers referral marketing tools that make it easy to track referrals and rewards, ensuring a smooth, automated process.
Pro Tips:
1. Promote Across Channels: Share your referral program through email newsletters, social media, and during in-person sessions to maximize exposure. Every interaction is a chance to remind clients to refer new customers.
2. Simplify Sharing: Provide referral cards or digital links to make it easy for clients to share your services with others. This ensures clients can refer on the go, whether through personal meetings or online.
3. Offer Incentives: Motivate clients to refer by offering rewards like free sessions or discounts for both the referrer and the new client they bring in. This boosts participation in the referral program.
4. Tailor Messaging: Personalize your messaging when promoting the referral program. In emails, link the incentive to a client’s specific fitness goal, making it feel more relevant and motivating.
5. Add Testimonials: Showcase success stories from clients who benefited from referrals. This adds social proof, motivating others to share with their network.
6. Send Reminders: Regularly remind clients about the referral program in future emails and posts. Keeping the program visible ensures it stays top of mind.
Example:
This example showcases a referral-based promotion offering a chance to win one year of free personal training. It incentivizes participants to refer friends or engage on social media for additional entries.
Building a referral program like this rewards existing clients and helps expand your client base by leveraging word-of-mouth marketing. This program encourages loyal clients to promote your services, generate new leads, and boost your overall reach with minimal effort.
Personal Training Advertising Example #20. Host Fitness Challenges
Fitness challenges are a fun way to attract new clients and engage current ones. You can host them in person or online, from 30-day transformation challenges to one-week fitness boot camps. Challenges create a sense of community and accountability, motivating participants.
Promote your challenge on social media, your website, and through email marketing. Offer prizes like free sessions or branded merchandise to the winners. Fitness challenges showcase your expertise and build a tribe of loyal participants who may convert into long-term clients.
Pro Tips:
1. Efficient Sign-Up Collection: Platforms like Wishpond allow you to easily create custom landing pages to collect sign-ups for your fitness challenge. These landing pages can be designed with clear calls-to-action, making the process of registering smooth and user-friendly for participants.
2. Participant Management: Once participants sign up, Wishpond offers tools to track and manage them in one central location. This includes sending updates, tracking engagement, and even segmenting participants based on their progress in the challenge, ensuring you stay organized throughout the campaign.
3. Automated Emails and Follow-Ups: Wishpond enables you to set up automated email sequences. These can be used to welcome participants, send reminders about challenge milestones, and keep participants motivated throughout the program. Automation ensures consistent communication without manual effort.
4. Targeted Ads for Greater Reach: You can run targeted ads directly from Wishpond to promote your fitness challenge. Ads can be tailored to specific audiences based on demographics like age, fitness goals, location, or interests, ensuring you reach the right people who are more likely to join.
5. Performance Analytics: Wishpond provides analytics and A/B testing features to track the performance of your sign-up pages and ads. This data helps you optimize campaigns in real-time, improving conversion rates and ensuring your marketing efforts are effective.
Example:
This example promotes a 6-Week Complete Body Transformation Challenge, a popular strategy used by personal trainers to engage new and existing clients. Offering a limited-time discount, the challenge emphasizes a mix of high-intensity workouts with unlimited session access, appealing to those seeking a structured fitness program. By hosting fitness challenges, trainers can motivate participants to achieve specific goals within a set time frame, building excitement and fostering community engagement.
For more ideas on how to successfully run fitness challenges, visit this article: 6-Week Challenge Ideas for Gyms and Personal Trainers.
Personal Training Advertising Example #21. Offer Corporate Fitness Programs
Corporate wellness programs are a growing trend, with companies looking for ways to improve employee health and morale. Offering fitness classes, either on-site or virtually, can tap into this lucrative market. You can design tailored programs for companies focusing on fitness, mental well-being, or even team-building through group workouts.
Once you establish a few corporate clients, word-of-mouth referrals can lead to more business. Promote this service on your website, using phrases like “Boost your team’s productivity with our corporate wellness programs.”
Pro Tips:
1. Offer Value with a Free Session: Approach local businesses with the offer of a free lunch-and-learn session focused on the benefits of fitness in the workplace. This educational session adds value to their employees and gives you the opportunity to showcase your expertise.
2. Showcase Expertise: Use the session to demonstrate your knowledge in fitness, health, and wellness, discussing how regular exercise can improve productivity, reduce absenteeism, and enhance mental well-being. Highlight statistics and examples of how fitness positively impacts the workplace.
3. Personalize for the Business: Tailor the presentation to the specific needs of the business. For example, if they have office workers, focus on exercise for reducing back pain or desk stretches. Show you understand their unique challenges and provide actionable fitness tips.
4. Pitch a Corporate Wellness Program: After establishing your expertise in the lunch-and-learn, use the session as an opportunity to introduce a corporate wellness program. Offer packages that include regular fitness sessions, health workshops, and personalized wellness plans for their employees.
5. Incentivize Sign-Up: Sweeten the deal by offering special discounts for businesses that sign up for your wellness program on the spot. For instance, offer a free trial or discounted first month to encourage commitment.
6. Follow-Up: After the session, send personalized emails to the company’s decision-makers, recapping the session and the benefits of the program. Include success stories and testimonials from other businesses you’ve worked with to build credibility.
Personal Training Advertising Example #22. Offer Seasonal Boot Camps
Seasonal boot camps are a great way to generate excitement and attract new clients. By offering a boot camp with a specific goal in mind, such as “Summer Body Boot Camp” or “New Year’s Resolution Challenge,” you create a sense of urgency and motivation for clients to sign up.
Boot camps can be held in person or online, and they often appeal to individuals who may not be ready to commit to one-on-one training but still want professional guidance in a group setting.
Promote your boot camps on social media, your website, and through email campaigns. Use phrases like “Limited spots available” or “Join today to kickstart your fitness journey” to encourage quick sign-ups.
Pro Tips:
1. Incentivize Client Growth: Offering a discount for clients who bring a friend creates a powerful incentive for them to spread the word about your boot camp. They feel rewarded for their referral, making them more likely to promote your services to their network.
2. Boost Class Attendance: This strategy helps fill up your classes quickly, ensuring that each session is lively and full of energy. With more people attending, the overall boot camp experience becomes more engaging for all participants.
3. Attract New Clients: Referrals introduce you to potential long-term clients who may have never considered joining your boot camp otherwise. Friends referred by current clients are more likely to trust and sign up for your services based on a personal recommendation.
4. Create a Sense of Community: When clients bring friends, it fosters a positive and friendly atmosphere in the boot camp. Training alongside a friend can boost motivation and commitment, leading to better client retention.
5. Simple Marketing with High ROI: Offering a discount for referrals is a cost-effective marketing strategy. You spend less on traditional advertising while gaining more clients through word of mouth.
6. Flexible Discount Offers: You can tailor the discount structure, such as offering a percentage off or a free class for both the referring client and their friend. Flexibility allows you to create a program that suits your business while still offering value to clients.
Example:
This example promotes a seasonal fitness boot camp centered around a mental health awareness hike. By offering a time-sensitive event like a nature hike, trainers can attract participants looking to improve both physical fitness and mental wellness.
Seasonal boot camps like this create a sense of community and urgency, encouraging people to sign up for a limited-time opportunity. Such events also help differentiate your services by tying fitness to a cause or seasonal theme, making them more appealing to a wider audience.
Personal Training Advertising Example #23. Launch a Podcast
Podcasts are a fantastic way to reach a broad audience while providing educational content on fitness and health. As a personal trainer, you can discuss various topics, including workout tips, client interviews, or insights into the latest fitness trends.
Your podcast can build trust with potential clients, establish your authority, and provide a platform for sharing your philosophy on fitness. It’s also an easy way to market your services to listeners who may be looking for a personal trainer but need that extra push to get started.
Promote your podcast on social media, your website, and email newsletters. Include calls to action like, “Looking for personal training? Visit my website to book a free consultation.”
Pro Tips:
1. Expand Your Reach: By inviting fitness experts, clients, or other health professionals as guests on your podcast, you tap into their existing audience. These guests are likely to promote the episode to their network, bringing in new listeners who may not have been familiar with your podcast before.
2. Establish Credibility: Featuring reputable guests enhances your podcast’s credibility. Their expertise and insights lend authority to your content, which can attract a wider audience who trust their recommendations.
3. Cross-Promotion: Guests often share their appearances on their own social media, email lists, or websites. This cross-promotion increases the visibility of your podcast and introduces your brand to new potential clients.
4. Offer Diverse Content: Having different experts and professionals on your podcast creates varied and engaging content. Each guest brings unique perspectives, making episodes more interesting for your listeners and keeping the content fresh.
5. Build Relationships: Collaborating with guests helps you build strong professional relationships. These connections can lead to further collaborations, partnerships, or even referrals in the fitness industry.
6. Leverage Expertise: Guests can share specialized knowledge that resonates with specific niches in fitness, such as nutrition, injury prevention, or mental health. This helps you target and attract a more diverse audience interested in those specific topics.
Personal Training Advertising Example #24. Create a Fitness App or Use an Existing One
With the rise of online fitness, offering a mobile app for personal training is a great way to stay relevant and meet the needs of today’s clients. You can create your app or use platforms like Wishpond to integrate online booking, workout plans, and challenges into a streamlined system.
A fitness app provides convenience for clients who prefer to work out from home or need flexible schedules. Offering personalized workout plans, progress tracking, and video instructions via an app can help retain and attract new clients.
Pro Tips:
1. Attract New Clients: Offering a free trial of your app or exclusive features gives potential clients a low-risk opportunity to explore your services. This can help draw in individuals who are hesitant to commit upfront, making them more likely to sign up for full personal training services after experiencing the value you offer.
2. Increase App Engagement: By including a free trial for your app, you encourage users to engage with your platform. They can explore your training programs, track progress, or access personalized workouts, which increases the chances of continued use after the trial period.
3. Showcase Exclusive Features: Highlight the exclusive features available through the free trial, such as customized workout plans, nutrition tracking, or real-time fitness guidance. This gives clients a taste of the premium experience and motivates them to continue using the app post-trial.
4. Clear Call to Action: Include a strong call to action like, “Download my app and start your fitness journey today!” This message not only encourages immediate action but also makes the onboarding process easy and seamless for new clients.
5. Enhance Client Retention: Providing exclusive app features with personal training services builds more value into your offer, making clients more likely to stay engaged with both your in-person and digital services. This holistic approach improves overall client retention.
6. Track Client Progress: With an app trial, clients can track their fitness journey, and you as a trainer can gain insights into their progress. This data helps you tailor future sessions, improving client satisfaction and results.
Personal Training Advertising Example #25. Use Facebook Groups to Build a Community
Building an online community is an effective way to create a loyal following. A Facebook Group allows you to interact with members, provide free content like fitness tips or mini workouts, and establish yourself as an approachable expert.
Engage regularly within the group by answering questions, hosting live Q&A sessions, or running exclusive challenges for members. These interactions build trust and rapport, making it more likely that group members will convert into paying clients.
Once you’ve built a community, offer members exclusive deals or discounts on personal training services. This creates a sense of exclusivity and rewards loyal followers.
Pro Tips:
1. Cross-Promote on All Channels: Share your Facebook Group link across all your social media platforms, including Instagram, LinkedIn, and Twitter. Post regularly about the benefits of joining your group, such as exclusive tips, workout routines, or community support.
2. Promote on Your Website: Add a dedicated section on your website or blog encouraging visitors to join your Facebook Group. A simple call to action, like “Join our fitness community for exclusive tips and support,” can increase conversions.
3. Leverage Email Newsletters: Include a link to your Facebook Group in your email newsletters, highlighting the unique value members will get, such as special Q&A sessions, free workouts, or motivational challenges.
4. Consistent Engagement: Keep the community active and engaged by posting regularly—whether it’s workout tips, live sessions, or fitness challenges. Respond to comments and questions to build a sense of connection and reliability.
5. Use Polls and Interactive Posts: Create interactive content like polls or “ask me anything” sessions in the group to increase engagement. Members who feel more involved are likely to remain active and invite others.
6. Encourage Sharing: Ask group members to invite friends who may benefit from the group. Offer small incentives, such as shoutouts or free content, to members who bring in new participants.
Personal Training Advertising Example #26. Post Client Testimonials on Your Website
Client testimonials are one of the most effective forms of social proof. When potential clients see the positive experiences of others, they’re more likely to trust you with their fitness journey. Post detailed testimonials from satisfied clients on your website, highlighting their success stories and specific results.
Include before-and-after photos where possible, and ensure each testimonial is authentic. A well-placed call to action like “Want to achieve results like this? Book your free consultation today!” can guide potential clients toward the next step.
Wishpond makes collecting and displaying testimonials on your website accessible, ensuring your success stories shine.
Pro Tips:
1. Higher Impact and Authenticity: Video testimonials are more impactful than written ones because they allow potential clients to see real people talking about their fitness transformations. Seeing emotion and hearing a client’s voice adds authenticity and makes the success story more relatable.
2. Highlight Client Journeys: Encourage clients to record videos where they explain their fitness journey—what challenges they faced, what goals they achieved, and how your training helped them overcome obstacles. This shows the effectiveness of your services in a genuine, real-life scenario.
3. Post on Multiple Platforms: Share these video testimonials on social media platforms like Instagram, Facebook, TikTok, and YouTube, as well as on your website. This maximizes visibility, making the testimonials accessible to a wider audience.
4. Boost Conversion Rates: Video testimonials can increase trust and improve conversion rates. When potential clients see others like them achieving their goals with your help, they are more likely to feel confident in choosing you as their personal trainer.
5. Enhance SEO: Embedding video testimonials on your website can also improve your SEO rankings. Video content is highly engaging and often keeps visitors on your page longer, signaling to search engines that your site provides valuable content.
6. Share Across Campaigns: Use these videos in email marketing campaigns, landing pages, and digital ads to enhance credibility. Video testimonials can make your advertising more engaging and increase sign-ups for your training programs.
Personal Training Advertising Example #27. Use Client Reviews and Testimonials in Ads
Social proof, such as client reviews and testimonials, can significantly boost the effectiveness of your ads. When potential clients see real people sharing their positive experiences, they’re more likely to trust your services and take action.
Include these testimonials in your Facebook and Instagram ads, highlighting specific results clients have achieved through your training. Pair the testimonials with strong visuals or video clips of your training sessions to make your ads even more compelling.
Pro Tips:
1. Diverse Appeal: By featuring different client success stories in each ad campaign, you can target a broader range of potential clients. For example, one ad might focus on a client who achieved a dramatic weight loss transformation, while another could highlight a client who made significant strength gains. This variety ensures that your ads resonate with different fitness goals and preferences.
2. Target Specific Client Needs: Tailor each ad to focus on a specific service or benefit you offer. If one client success story focuses on improving mobility or injury recovery, it will attract individuals with similar needs. This allows you to speak directly to the problems potential clients want to solve.
3. Emotional Connection: Client stories are emotionally compelling, allowing viewers to connect with the real-life experiences of others. Sharing personal fitness journeys builds emotional trust and showcases the human aspect of your training services, increasing the likelihood that viewers will reach out.
4. Boost Credibility: Highlighting multiple client success stories boosts your credibility. It shows that your services work for various fitness goals, whether it’s weight loss, muscle gain, or general well-being. This also helps combat the perception that personal training is only for certain demographics.
5. Increase Engagement: By alternating between different types of stories (e.g., fat loss, strength training, injury recovery), you keep your advertising fresh and engaging. Viewers won’t see the same repetitive ad, which increases the chances they will pay attention and engage with your content.
6. Reinforce Expertise: Each success story can highlight a different aspect of your expertise, such as nutrition guidance, tailored workout plans, or mental resilience. This demonstrates your well-rounded abilities as a trainer and positions you as a versatile expert who can meet various client needs.
Personal Training Advertising Example #28. Develop an Online Course
If you’ve been in the fitness industry for a while, you likely have a wealth of knowledge that can be shared with a broader audience. Creating an online course allows you to package your expertise into a product that clients can purchase and follow at their own pace.
An online course, such as a comprehensive weight loss program, a strength training guide, or a yoga course, can generate passive income while expanding your brand’s reach.
Wishpond can help you design a professional landing page for your course, collect leads, and run targeted ads to promote it. Offering exclusive early sign-up discounts or bundling the course with other services (like one-on-one training) can further boost sales.
Pro Tips:
1. Leverage Multiple Channels: Promote your online course through email marketing, social media, and your website. Each channel allows you to reach different segments of your audience, ensuring maximum visibility for your course. Use social media to generate buzz and emails to provide detailed information directly to your subscribers.
2. Create a Free Lead Magnet: Offer a free mini-course or a downloadable guide as a lead magnet to attract potential students. This can provide valuable content upfront, building trust and giving people a taste of what your course offers. It also helps you build your email list by capturing leads in exchange for their contact information.
3. Email Marketing for Course Promotion: Use email marketing to nurture leads. Send a series of emails to educate your audience about the benefits of your online course, testimonials from previous participants, and exclusive offers. A well-crafted email sequence can guide potential clients from awareness to enrollment.
4. Highlight Key Benefits: In your promotions, highlight the key benefits of your course, such as skill development, personalized feedback, or lifetime access. This helps potential students understand the value they’ll receive from signing up.
5. Offer Limited-Time Discounts: Use limited-time offers or early-bird discounts to create urgency. This motivates people to take action quickly, reducing procrastination and increasing sign-ups.
6. Include Clear Calls to Action: Whether it’s through an email, social media post, or website, include clear calls to action like “Sign up for the free mini-course” or “Enroll in the full course today to get started on your fitness journey.”
Personal Training Advertising Example #29. Advertise on Local Websites and Magazines
Don’t overlook the power of local advertising. Many local news websites, lifestyle blogs, and magazines offer affordable advertising options to help you reach people in your area. Since these publications often have a dedicated local readership, you’ll target a highly relevant audience.
Ensure your ad includes a clear call to action, such as “Book your first personal training session today” or “Sign up for a free consultation.” Include your website link and contact information, making it easy for potential clients to reach you.
Pro Tips:
1. Create a Sense of Urgency: Promotional offers such as limited-time discounts for new clients encourage potential customers to take action quickly. By setting a specific timeframe (e.g., “Offer valid for the next 48 hours”), you create a sense of urgency that reduces hesitation and motivates quicker decisions.
2. Attract New Clients: Offering discounts for new clients is an effective way to attract people who may have been hesitant to invest in personal training. A lower price point makes the service more appealing, especially to those trying it for the first time.
3. Boost Local Engagement: Promotional offers in local ads (both digital and physical) target specific geographic areas, ensuring that your offers are seen by individuals in your community. This helps increase the likelihood of bookings from people nearby who are more likely to convert into long-term clients.
4. Encourage Immediate Action: Discounts or deals like “Book today and get 20% off your first session” or “Free consultation for the first 10 clients” make people feel that they need to act immediately to avoid missing out. This fear of missing out (FOMO) can drive more engagement and quick sign-ups.
5. Incentivize Referrals: You can combine promotional offers with referral discounts (e.g., “Bring a friend and both get 15% off your first session”) to maximize word-of-mouth marketing. This incentivizes your current clients to refer others, growing your client base.
6. Test Different Offers: Run A/B tests with different promotional offers in your ads to see which ones resonate best with your audience. Some may respond better to percentage discounts, while others might be motivated by a free session or a limited-time membership offer.
Personal Training Advertising Example #30. Host Workshops or Webinars
Hosting workshops or webinars is a fantastic way to share your knowledge, engage with potential clients, and demonstrate your expertise. Whether you offer an in-person workshop at a local gym or an online webinar on fitness fundamentals, these events provide value while introducing your services to a broader audience.
You can charge for participation or offer the workshop for free as a lead-generation tool. Encourage participants to sign up for personal training sessions or consultations with you during the session.
Wishpond offers tools to help you promote and manage registrations for your workshops and webinars, ensuring a smooth experience for you and your attendees.
Pro Tips:
1. Nurture Interested Leads: After a workshop or webinar, many participants may not be ready to sign up immediately for your personal training services. A follow-up email campaign helps nurture these leads by keeping the conversation going and maintaining their interest in your offerings.
2. Personalize Your Approach: Send personalized follow-up emails that refer to the workshop or webinar they attended. Mention the topics covered and how your services can help them achieve their fitness goals. This personalized touch makes the communication feel relevant and meaningful.
3. Offer a Limited-Time Discount: In the follow-up email, include a limited-time discount on your personal training services to create urgency. For example, “Sign up within the next 7 days and receive 20% off your first month of training.” This encourages recipients to take action without feeling pressured.
4. Provide Additional Value: Offer free consultations or exclusive content (such as an ebook or a workout guide) in your follow-up emails. This gives participants another reason to engage with your services, even if they’re not ready to make a purchase right away.
5. Automate the Email Sequence: Set up an automated email sequence that sends follow-up emails at intervals (e.g., 24 hours, 3 days, 7 days after the event). Each email should contain progressively more valuable content and enticing offers to convert participants into paying clients over time.
6. Include Clear Calls to Action: Every follow-up email should have a clear call to action (CTA) such as “Book your free consultation” or “Claim your discount now.” Make it easy for recipients to know the next step they should take to engage with your services.
7. Segment Your Audience: Depending on participants’ levels of interest during the workshop, you can segment your email list. For instance, those who showed higher engagement can receive stronger sales-focused emails, while those who were less engaged might receive more educational content to warm them up gradually.
Personal Training Advertising Example #31. Get Listed on Local Business Directories
Local business directories, such as Google My Business, Yelp, or local fitness listings, are crucial for increasing your visibility in your community. When people search for “personal trainers near me,” a complete and optimized listing ensures you appear in local searches.
Ensure your business profile has up-to-date information on your services, hours, location, and pricing. Client reviews on these platforms can further boost your credibility, so encourage satisfied clients to leave reviews.
Pro Tips:
1. Acknowledge Positive Reviews: Responding to positive reviews promptly shows clients that you appreciate their feedback. A simple “Thank you for your kind words!” or “We’re glad to be part of your fitness journey!” demonstrates gratitude and reinforces your relationship with satisfied customers.
2. Showcase Professionalism: Addressing negative reviews promptly and professionally demonstrates that you value all feedback, not just the positive. A professional response shows that you are open to improving and committed to resolving issues. This builds trust with both the reviewer and potential clients reading the reviews.
3. Offer Solutions: When responding to a negative review, acknowledge the concern and offer a solution. For example, “We’re sorry to hear about your experience. Let’s discuss how we can make this right.” This demonstrates a willingness to resolve problems and improve customer satisfaction.
4. Encourage Ongoing Engagement: Invite happy clients to share more feedback or suggest further improvements. A positive response can also encourage them to refer your services to friends or leave additional reviews, which boosts your overall reputation.
5. Humanize Your Brand: Engaging with reviews shows the human side of your business. Clients feel more connected when they see that there’s a real person behind the responses, which can increase loyalty and make them more likely to recommend your services.
6. Improve Your Online Reputation: Responding to reviews helps manage your online reputation. It shows that you care about your clients’ experiences and are constantly working to improve your services, which builds credibility and can attract new clients.
7. Provide Context for Future Clients: Potential clients reading negative reviews will see your professional response, which can reassure them that any issues are handled with care. Your response can turn a potentially damaging review into an opportunity to demonstrate excellent customer service.
Example:
This example showcases the benefits of creating a free Google Business Profile. Getting listed on local business directories like Google is essential for personal trainers, as it helps potential clients find your services easily through search and maps.
A detailed business profile allows you to display important information such as hours, services, location, and customer reviews, increasing your visibility and credibility within your community. By optimizing your profile with photos and posts, you can attract more clients and grow your personal training business.
Personal Training Advertising Example #32. Collaborate with Local Influencers
Influencer marketing isn’t just for big brands. Partnering with local influencers, particularly those in the health and wellness space, can help you tap into their followers who may be interested in personal training.
Offer influencers free personal training sessions or invite them to participate in a fitness challenge in exchange for promoting your services to their audience. This collaboration can introduce you to a new group of potential clients who trust the influencer’s recommendations.
Make sure the influencer’s audience aligns with your target market. The partnership can lead to new clients if their followers are primarily interested in fitness, health, and wellness.
Pro Tips:
1. Leverage Social Proof: Using the influencer’s content on your social media and website builds social proof. When potential clients see that a trusted influencer has used and recommends your services, they are more likely to feel confident about trying your offerings. This helps create a sense of trust and credibility.
2. Maximize Reach: Post the influencer’s testimonial or experience across multiple platforms, such as your Instagram, Facebook, website, and even email campaigns. This ensures that the influencer’s positive experience with your services reaches a broader audience, increasing visibility and potential leads.
3. Use Engaging Calls to Action: Include a call to action with the influencer’s content, such as “Join [Influencer Name] in our next fitness challenge—sign up today!” This not only drives engagement but encourages immediate action, motivating viewers to take part in your services.
4. Boost Authenticity: Influencer content adds an authentic touch to your marketing. Followers of the influencer already trust their recommendations, making the promotion of your services feel more genuine and relatable.
5. Run Targeted Ads: Use the influencer’s content in paid ads to reach their followers and people with similar interests. Highlighting their endorsement in sponsored posts or stories can attract a specific, relevant audience.
6. Create Ongoing Campaigns: If the partnership with the influencer is successful, consider creating ongoing campaigns. Keep sharing their experiences, whether it’s participating in a challenge, trying a new workout routine, or showing results, to keep the engagement high and build long-term trust with their audience.
7. Highlight Results: If the influencer achieved specific results (e.g., weight loss, muscle gain), emphasize those in your promotion. For example, “Watch how [Influencer Name] transformed with our personal training sessions—now it’s your turn!”
Personal Training Advertising Example #33. Run Special Promotions or Seasonal Discounts
Everyone loves a good deal; running promotions or offering seasonal discounts is an effective way to attract new clients. For example, offer a “New Year, New You” promotion at the start of the year or a unique “Summer Body Boot Camp” as warmer weather approaches.
These limited-time offers create urgency and encourage potential clients to take action. Promote your promotions on all your marketing channels, including social media, website, and email newsletters.
Wishpond can help you run targeted ad campaigns to promote your seasonal discounts, ensuring they reach the right audience.
Pro Tips:
1. Incentivize Referrals: Offering a referral bonus like “Refer a friend, and you get 10% off your next session” motivates existing clients to recommend your services. By rewarding them, you not only strengthen client loyalty but also tap into word-of-mouth marketing, which is one of the most effective ways to grow your business.
2. Encourage Ongoing Engagement: Combining your promotions with loyalty discounts encourages clients to keep coming back. For instance, after a client refers someone, they might receive discounts on future services, encouraging them to stick with your training for the long term.
3. Expand Your Client Base: Referral programs help you reach new clients without spending heavily on advertising. Since these new clients come through personal recommendations, they’re more likely to trust your services and convert into paying customers.
4. Track Referrals Easily: Use a simple system, either through a digital referral link or a referral card, to make it easy for clients to share with their friends. This also helps you track how effective the promotion is and adjust as needed.
5. Create a Sense of Community: By offering referral bonuses, you foster a sense of community. When your clients bring in friends, they get to work out together, making the fitness experience more fun and motivating. This community-building enhances client satisfaction and retention.
6. Promote on Multiple Channels: Make sure to promote the referral program across social media, email newsletters, and during in-person sessions. The more visibility you give it, the more likely clients will participate.
7. Offer Time-Sensitive Bonuses: To further encourage participation, you can introduce limited-time referral offers, such as “Refer a friend before the end of the month, and both of you get 15% off your next session!” This creates a sense of urgency, prompting quicker action.
Personal Training Advertising Example #34. Participate in Local Charity Events
Getting involved in local charity events is an excellent way to give back to the community while promoting your personal training services. Sponsor or participate in charity runs, fitness events, or health-related fundraisers. At these events, you can offer free fitness advice, lead warm-up sessions, or even set up a booth with information about your services.
By aligning your brand with charitable causes, you build a positive reputation and gain exposure to new audiences. Attendees who see you in action are more likely to inquire about your services, especially if they’re impressed by your expertise.
Pro Tips:
1. Create Urgency: Offering a special discount to attendees who sign up on the spot, such as “Sign up today and receive 20% off your first month of training,” instills a sense of urgency. The limited-time nature of the offer prompts attendees to make a decision immediately, rather than delaying.
2. Boost Event Conversions: Attendees who might be interested but undecided are more likely to commit when presented with a financial incentive. This discount makes it easier for them to take action and try your services without feeling pressured by the full cost upfront.
3. Encourage On-the-Spot Action: By providing the discount only to those who sign up during the event, you’re creating a clear call to action. This encourages people to act quickly and take advantage of the exclusive offer, increasing the likelihood of immediate conversions.
4. Stand Out Among Competitors: If you’re at an event where multiple fitness trainers or health services are present, a special discount can differentiate you from others. Attendees are more likely to choose your service over others if they perceive they are getting more value for their money.
5. Build Long-Term Relationships: Once attendees sign up for the discounted service, you have the opportunity to impress them with your training and convert them into long-term clients. The initial discount serves as a way to reduce entry barriers while building a lasting relationship.
6. Promote the Offer: Ensure that the special offer is well-promoted at the event. Have visible signs, brochures, or digital promotions on display to ensure attendees are aware of the discount when they visit your booth or attend your session.
Personal Training Advertising Example #35. Build an Online Training Program
Many people prefer the convenience of working out at home, making online training programs valuable for personal trainers. Developing an online training program allows you to reach clients beyond your local area and provide them with personalized workout plans, video tutorials, and progress tracking.
Use platforms like Wishpond to create sign-up forms, manage clients, and automate email sequences for your online training program. Offering online services can make a recurring revenue stream and attract clients who may not have the time or ability to attend in-person sessions.
Your online program can be offered as a standalone product or as a supplement to in-person training. Either way, it’s a flexible and scalable way to expand your business.
Pro Tips:
1. Appeal to Different Skill Levels: By creating multiple tiers (basic, intermediate, and advanced) for your online program, you can cater to clients with varying fitness levels. This ensures that both beginners and more experienced individuals find value in your offerings.
2. Increase Flexibility: Offering different access levels allows clients to choose a program that suits their needs and budget. For example, a basic package could include workout plans, while the advanced tier offers personalized meal plans, weekly check-ins, or one-on-one coaching. This gives potential clients more flexibility in choosing what fits them best.
3. Attract a Broader Audience: By pricing each tier differently, you make your program accessible to a wider audience. Those who may not be ready to invest in a full program can opt for the basic level, while others seeking more personalized attention can choose the higher tiers.
4. Upsell Opportunities: Once clients sign up for a lower tier, you have the opportunity to upsell them to more advanced programs. As they progress in their fitness journey, they may seek additional services like personalized coaching or tailored meal plans, which you can offer at higher-tiered pricing.
5. Create Value Perception: Offering multiple levels helps establish a sense of value for your premium packages. The higher tiers with added benefits—such as one-on-one coaching or nutrition plans—make clients feel like they’re getting extra value for their investment.
6. Tiered Pricing Flexibility: Implement a pricing model where basic plans can be low-cost entry points, while advanced plans offer premium services. For instance, a basic plan might include general workout videos, while the advanced plan offers live coaching sessions and frequent personalized feedback.
7. Personalize for Client Needs: Each tier can be tailored to meet specific client needs. For example, a beginner may only require pre-recorded workouts and community support, while an advanced client might prefer a plan with personalized feedback, weekly check-ins, and more involved meal planning.
Personal Training Advertising Example #36. Partner with Other Health Professionals
Networking with other health professionals, such as nutritionists, chiropractors, physical therapists, or massage therapists, is an excellent way to build mutually beneficial referral relationships. You can refer clients to them for complementary services, and they can refer clients to you for fitness training.
Offer to collaborate on educational workshops, social media live events, or local seminars. By working together, you can cross-promote each other’s services and reach new client bases that you might not have otherwise.
Pro Tips:
1. Mutual Benefit: Developing a formal referral program with health professionals, such as chiropractors or physical therapists, creates a win-win situation for both parties. You can refer clients to them for specialized treatment, while they send clients your way for fitness or rehabilitation services. This cross-referral system enhances the value both of you provide to your clients.
2. Financial Incentives: Offering financial incentives like discounts for clients referred by health professionals can boost participation. For example, clients referred by a chiropractor could get a 10% discount on their first training session, while the chiropractor may receive a small referral fee or reciprocal discount for their services.
3. Increased Exposure: Through the partnership, both parties benefit from added exposure. Your training services will be promoted in their practice, and their services can be promoted to your clients, expanding both of your networks and increasing visibility.
4. Build Client Trust: When health professionals refer clients to you, it boosts your credibility. Clients are more likely to trust a trainer who comes recommended by their chiropractor or physical therapist, as it demonstrates collaboration and professional support in managing their overall wellness.
5. Establish Long-Term Partnerships: Formalizing the referral program allows for a sustained relationship. Over time, this can become a reliable source of new clients, especially as you develop strong connections with professionals in the health field.
6. Tailor Your Services: By working closely with health professionals, you can tailor your training programs to suit the specific needs of referred clients. For example, clients recovering from injuries may need a program that complements the therapy they’re receiving from a physical therapist.
7. Marketing Opportunity: Use the partnership to promote the referral program through newsletters, social media, and email campaigns. Highlight how your combined expertise benefits clients, making it an attractive proposition for new leads.
8. Client Retention: Referral programs with health professionals can enhance client retention. As clients receive both medical and fitness support, they’re likely to stick with both services for the long term, as they see better results from the combined care.
Personal Training Advertising Example #37. Develop a Niche Audience
Focusing on a niche audience helps you become the go-to expert for a specific group. For example, if you specialize in weight loss for new moms, create programs that address their unique needs—such as regaining strength postpartum and incorporating workouts into a busy schedule with a baby. Your messaging should emphasize these challenges and how your training makes them manageable.
To attract this audience, partner with local maternity clinics or mom groups, offer free baby-and-mom workout sessions, and run targeted Facebook ads highlighting success stories of new moms achieving their fitness goals with your guidance.
Pro Tips:
1. Targeted Niche: Develop a “New Mom Fitness Program” that addresses the specific fitness challenges and goals of new mothers, such as weight loss or regaining strength. Highlight this niche in all marketing efforts to clearly communicate that your program is designed for them.
2. Flexible Scheduling: Offer flexible scheduling to accommodate the unpredictable routines of new moms. This could include options like virtual sessions or small-group classes at various times throughout the day.
3. Clear Call to Action: Use a direct call to action like “Join other moms in our personalized weight loss plan and reclaim your fitness today!” This makes it easy for them to understand the value and take action quickly.
4. Consistency Across Platforms: Ensure that the messaging and promotion of the program are consistent across all marketing channels—social media, website, and paid ads. This will help increase visibility and make it easier for new moms to find your program.
5. Highlight Benefits: Focus on the benefits of the program, such as improved energy, weight loss, and flexible options that fit their busy lifestyle. This will resonate with their needs and drive them to sign up.
6. Visuals and Testimonials: Use visuals of real moms from your program and add testimonials to showcase success stories, helping to build credibility and trust.
7. Engage Through Social Media: Actively engage with new moms on social media by posting helpful tips, relatable content, and quick workout snippets, which can establish a stronger connection and trust.
Personal Training Advertising Example #38. Collaborate with Fitness Apparel Brands
Collaborating with fitness apparel brands can give you access to high-quality workout gear and expose you to a broader audience. Many fitness brands are willing to partner with trainers and influencers to promote their products in exchange for cross-promotion.
You can create content, such as workout videos or Instagram posts, wearing and tagging their apparel. In return, they might feature you on their social media or website, giving you visibility to their customers.
This collaboration also builds your credibility as a fitness professional, especially if you align with well-known brands.
Pro Tips:
1. Mutual Promotion: Collaborating with local or niche fitness brands allows both parties to promote each other, expanding your reach to new audiences.
2. Free Gear: Smaller brands may provide free gear like apparel or supplements in exchange for promotion, which can enhance your training sessions and social media content.
3. Social Media Exposure: Feature the brand’s products on your social media, and have them tag you in their content, increasing visibility for both.
4. Cross-Promotions: Offer joint discounts, such as offering a training discount for customers who purchase the brand’s products, creating mutual benefits.
5. Increased Credibility: Partnering with reputable local brands adds to your professional image and strengthens your reputation in the fitness community.
6. Content Creation: Collaborate on joint content like workout videos or giveaways to engage both your audiences and grow your following.
7. Local Networking: Strengthen your presence in the local market by partnering with community-driven brands, fostering long-term relationships and referrals.
Example:
This example demonstrates a personal trainer collaborating with a fitness apparel brand by wearing and promoting Under Armour during a home workout. Partnering with fitness brands allows trainers to expand their reach by leveraging the brand’s audience.
In return, the brand gains exposure through the trainer’s social media following. These collaborations also add credibility to the trainer’s profile and offer opportunities to provide exclusive discounts or promotions to their clients, creating a mutually beneficial relationship.
Personal Training Advertising Example #39. Create a Personalized Marketing Funnel
Creating a personalized marketing funnel is crucial for leading potential clients through decision-making, from discovering your services to booking a session. A well-structured funnel ensures you capture leads, nurture them with targeted content, and convert them into paying clients.
Start by offering lead magnets—such as free workout guides, fitness assessments, or meal plans—in exchange for potential clients’ contact information. These resources should be tailored to the specific needs of your audience. Once you have their details, implement automated email sequences to deliver educational content that addresses their goals and encourages them to book consultations or join fitness programs.
Wishpond offers tools for building and optimizing marketing funnels. Features like lead segmentation enable you to target clients based on their fitness goals. By tracking engagement at each stage, you can continually refine your strategy to boost conversions.
Pro Tips:
1. Lead Segmentation: Take personalization to the next level by segmenting your audience based on their fitness preferences, goals, or behavior. For instance, if a lead downloads a guide on strength training, send them content focused on muscle building, while someone interested in weight loss receives nutritional advice and fat-burning workouts. Lead segmentation is crucial for delivering more relevant content and improving engagement rates, ultimately driving higher conversions.
2. Dynamic Content: Use dynamic content in your emails and landing pages, where information automatically updates based on the lead’s actions or preferences. For example, someone who has attended a free class might see special offers for membership, while new leads might see an invitation to book a free consultation.
3. Behavioral Triggers: Set up behavioral triggers to automate follow-up actions. If a lead clicks on a link in your email but doesn’t book a consultation, send a follow-up email with a limited-time offer or bonus session. This helps re-engage users who are on the fence about committing.
4. Tracking & Analytics: Use Wishpond’s tracking features to measure every interaction—from email opens to website visits—and adjust your funnel accordingly. Monitoring this data will help you identify where leads drop off and refine those areas to improve your funnel’s overall performance.
By combining lead segmentation, dynamic content, and behavior tracking, you can create an advanced, personalized marketing funnel that attracts leads and nurtures them into becoming long-term clients.
Example:
This example illustrates a personalized marketing funnel for personal trainers using a lead magnet, such as offering a free 7-day gym pass. By capturing potential clients’ contact information and segmenting their fitness goals—whether it’s losing weight, building muscle, or training for sport—you can deliver tailored content that speaks directly to their needs.
This process helps nurture leads and convert them into paying clients. Using tools like Wishpond, you can automate these steps and optimize each stage of your funnel for higher conversions.
For more information on creating personalized marketing funnels for gyms, check out this article: Lead Segmentation for Gyms.
Conclusion
Marketing your personal training business can feel overwhelming, especially with many strategies. However, implementing the 39 sure-fire examples outlined in this guide can effectively reach new clients, strengthen your brand, and grow your business. Whether through social media, local events, or personalized marketing funnels, each approach is designed to help you stand out in the crowded fitness market.
The key is to remain consistent and use the right tools to streamline your efforts. Wishpond offers a comprehensive suite of tools to help personal trainers like you build highly effective marketing campaigns, from social media ads to email marketing and beyond. You can use Wishpond to create landing pages, manage campaigns, and track your results—all in one place.
It’s also important to note that social proof is critical in building trust. In fact, 79% of consumers trust online reviews as much as personal recommendations (Statista), making client testimonials and reviews a powerful tool in your advertising strategy. Ensure you regularly showcase these success stories to build credibility with potential clients.
If you’re ready to take your personal training business to the next level, consider scheduling a free demo with Wishpond to see how their platform can support your marketing needs. Click here to book your demo!
For more in-depth advice on personal trainer marketing, check out Wishpond’s expert blog post: Personal Trainers Marketing Guide. It’s packed with actionable insights to help you build a sustainable, thriving fitness business.
With the right strategies and tools, you can transform your marketing efforts, attract more clients, and grow your personal training business like never before.
FAQs
1. How do I attract my first personal training client?
Start with your personal network—friends, family, or acquaintances. Offer a discounted or free consultation to get them in the door. Leverage social media by posting fitness tips and transformation stories and inviting people to try your services.
2. How much should I spend on advertising?
It depends on your budget and how fast you want to grow. If you’re just starting, a few hundred dollars a month on social media ads and Google Ads can help you get traction. Always track the ROI of your campaigns and optimize as you go.
3. What is the most effective way to advertise online?
Social media ads (Facebook, Instagram, TikTok), Google Ads, and content marketing (blogging, YouTube) are highly effective for personal trainers. Combine these strategies with a well-optimized website that converts visitors into clients.
4. What if I don’t have a big marketing budget?
Start with organic methods like social media marketing, email newsletters, and word-of-mouth referrals. Over time, as your client base grows, you can reinvest some of your earnings into paid ads.
5. What should I include in my personal training website?
Your website should provide a clear overview of your services, pricing, client testimonials, a contact form, and easy ways to book a consultation or training session. It should also include strong calls to action, encouraging visitors to take the next step.
Aya Musallam